Introduction to logo design

Logo Design is one of the most important areas of graphic design.
Having a recognisable brand is paramount in a time where we are consistently bombarded with visual messaging from companies trying to get our attention.
The need for companies to differentiate themselves from one another goes back a long way. A logo is a symbol or emblem that is unique to a brand, an individual, Company or Business.
It is how your brand is identified compared to others.
A professionally designed logo is vital for success in the online World these days, and should be the foundation of your digital marketing strategy.